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The Reverse-Organic Revolution: Why Most Companies Fail at the Future of Content Marketing (and How to Be the Exception)

Propellerhead Team Published on: 03/10/2025

If you’ve ever watched a perfectly good campaign face-plant, you already know this. The ad promises one thing, the landing page winks at a second, the offer sells a third, and onboarding delivers a fourth.

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Who cares about Meta Ads Targeting

Propellerhead Team

Facebook Ads targeting has changed. In 2025, Advantage+ and AI dominate. Do advertisers still need targeting? Here’s what you must know.

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Who Is Matt Kantor?

Matt Kantor is the founder of Propellerhead Interactive. Matt is a rare T-shaped deep generalist with decades of experience in Marketing, Software, Coaching, Management and AI. Matt has consistently demonstrated his expertise either helping companies scale as a leader, advisor, contributor and expert contributor. Matt has coached hundreds during his time in industry up to today.

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