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If you’ve ever watched a perfectly good campaign face-plant, you already know this. The ad promises one thing, the landing page winks at a second, the offer sells a third, and onboarding delivers a fourth.
When we first sat down with The Founder and her team, we found a brand with enviable heritage: decades of skin‑care science and a patented hero ingredient and yet a conversion rate stuck at just 1.2 %. Paid ads were delivering clicks at a decent ROAS of four‑to‑one, but far too many shoppers were slipping through the cracks once they reached the site.
This premium skincare brand is polished and clinically credible, with strong retail partnerships (major beauty retailers and clean beauty stockists) and a premium positioning strategy. On the surface, the brand is well-positioned: professional website, award-winning products, and compelling scientific claims. However, its direct-to-consumer (DTC) engine is under-optimized. Heavy reliance on retail distribution, low engagement on social, and underdeveloped retention flows create inefficiencies and leave revenue untapped.
Matt Kantor is the founder of Propellerhead Interactive. Matt is a rare T-shaped deep generalist with decades of experience in Marketing, Software, Coaching, Management and AI. Matt has consistently demonstrated his expertise either helping companies scale as a leader, advisor, contributor and expert contributor. Matt has coached hundreds during his time in industry up to today.
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