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If you’ve ever watched a perfectly good campaign face-plant, you already know this. The ad promises one thing, the landing page winks at a second, the offer sells a third, and onboarding delivers a fourth.
If you’ve ever watched a perfectly good campaign face-plant, you already know this. The ad promises one thing, the landing page winks at a second, the offer sells a third, and onboarding delivers a fourth.
When we first sat down with The Founder and her team, we found a brand with enviable heritage: decades of skin‑care science and a patented hero ingredient and yet a conversion rate stuck at just 1.2 %. Paid ads were delivering clicks at a decent ROAS of four‑to‑one, but far too many shoppers were slipping through the cracks once they reached the site.
Learn how to optimize lead generation, nurturing, sales, onboarding, and CX to lower CAC, raise LTV, and scale customer acquisition.
If you’re a small business owner who’s already feeling stuck, wondering why your ads aren’t delivering the way they used to, you need to pay attention. Because what’s happening right now isn’t just a tweak to the algorithm. It’s not another small feature update. This is a fundamental rewrite of how Google connects your business to your customers. And if you don’t adapt, you will get left behind.
Matt Kantor is the founder of Propellerhead Interactive. Matt is a rare T-shaped deep generalist with decades of experience in Marketing, Software, Coaching, Management and AI. Matt has consistently demonstrated his expertise either helping companies scale as a leader, advisor, contributor and expert contributor. Matt has coached hundreds during his time in industry up to today.
We help you get more customers without spending more on hiring unproven employees or paying overpriced agencies. Let's find some time to connect and find more customers.