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pearl’s choice.


There has been no great way for seniors to find a quality retirement home that meets their needs in Canada. Pearl’s Choice, a new startup to help Seniors, was looking to do just that. After a failed start with another design company, Pearl’s Choice approached Propellerhead with a need to launch a platform in under a month to meet an existing deadline.


Propellerhead scrapped the previous company’s work and started from scratch. We quickly rebuilt an MVP based on the client’s priorities, launching a first version in 3 weeks. Using a proven technology stack with a rich developer community, we were able to develop a solid platform which became a launchpad for many releases of high quality features over a next few months.


Multiple releases later, Pearl’s Choice has become a solid, full featured platform, showcasing over 2000 different retirement communities to Canadians.