Budweiser contacted us to rebuild their global careers website as part their mission to recruit a younger demographic. The overall number of applications for specialist positions at the brewer had begun to decline. With an existing site that lacked appeal, an intuitive user experience, and miscommunicated the company's culture we were asked to explore a new refreshed identity.
We interviewed the Budweiser team in New York, meeting with multiple stakeholders to understand their operations and how people progressed up the ladder in terms of career growth and process. Where did they find their employees? Etc. We conducted market research to examine direct and non-direct competitor positioning, while interpreting overall brand sentiment associated with the brand so as to better direct our creative.
We entirely redesigned and developed three new HR sites including: A university recruitment site for undergraduates, a site for supply and plant operations across the global Budweiser network, and a new main website careers page. The new user experience maps and interface design more accurately reflected the nature of Budweiser’s innovative work at the forefront of manufacturing, technology, and user experience.